Matt Hannafin
writer / editor / percussionist

Explain yourself.

You have ideas, insights, solutions, products, messages. You have to get them out there, communicating their value. In today’s easy-access media environment, anyone can be a writer — but not everyone can be a good writer. To stand out with quality and impact, your message needs to be delivered with clarity, originality, precision, and a rhythm that will keep people reading. That’s where I come in.


My business writing and editing clients include GE Capital, PricewaterhouseCoopers (PwC), Booz & Company, and Whitespace LLC.

I’ve authored long-form marketing publications for the North American cruise industry, including new vessel introductory books for Royal Caribbean’s Oasis of the Seas (2009) and Allure of the Seas (2010), Celebrity’s Celebrity Solstice (2008), Celebrity Equinox (2009), Celebrity Eclipse (2010), and Celebrity Silhouette (2011), Carnival’s Carnival Breeze (2012), and Cunard’s Queen Mary 2 (2004).

I was head writer for the Jeff Morris 2008 congressional campaign, California District 2.

My NGO and nonprofit clients have included UNICEF, the UN World Food Programme, the International Fund for Agricultural Development, and the New York Botanical Garden.

Writing samples: business

Available by request

Editorial samples

Fortifying your Defenses: The Role of Internal Audit in Assuring Data Security and Privacy (PwC, 2012)

Coping with the Unknown: Risk Management Strategies for an Uncertain World (PwC, 2012)

Grocery Manufacturers Association 2011 Financial Performance Report: Thriving in a Connected World (GMA/PwC, 2012)

A Closer Look series on the Dodd-Frank Wall Street Reform and Consumer Protection Act (PwC, editorial on 35+ papers in the series)

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